OFFLINE PROMOTIONAL METHODS by Patricia Berry Are you wasting valuable marketing efforts? Patricia Berry talks about how to get the most from your promotional efforts, both online ...

OPTIMIZE PRESS RELEASES FOR SEARCH ENGINES by Marcia Yudkin Press releases, when used properly, can attract prospects as effectively as advertising. But do you know how to optimize them for ...

PUBLIC RELATIONS AND SELLING: HOW TO BE A MODEST SELF-PROMOTER by Rob Keane 'Articles, not advertisements.' This is the first rule I learned in journalism school. Eight years later, I made t...

PUBLIC RELATIONS: AN INVESTIGATION by Jack Burke Unfortunately, too many insurance agencies define public relations as 'sending out a story on employee promotions with photograph attached....

On my desk is a calendar from a wire service that distributes press releases and articles to media outlets...

It's popular to hate the press these days. Between visions of Princess Diana's mangled black sedan and MSNBC's apparent broadcasting credo of 'all Monica, all the time,' it's easy to see why. Many who don't go so far as to hate the press still distrust it, thinking that a broadcaster's emotional ties begin and end with the Nielsen ratings. Again, given today's programming, this isn't difficult to understand.

RESEARCH YOUR PROSPECTS ON THE WEB by Barry Klein The World Wide Web, among other things, provides a fantastic research tool. This article by Barry Klein discusses how to use this so...

THE PRESS RELEASE: MAKE SURE IT'S NEWS Press stories on your business, products, services or employees can be extremely valuable promotional tools. Published articles often carry greater credibil...

USING PUBLICITY TO ENHANCE YOUR AGENCY'S IMAGE by LuNell Gilliland As money gets tight, many agencies instinctively react by cutting back advertising. To save money, they decrease the si...