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13 Techniques For Subverting A Marketing Program

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The goal in business is to outdistance the competition and make profitable sales by producing more customer-friendly products or services. To reach this goal, you need an advantage to improve your batting average-but it's getting more difficult and complicated to obtain this advantage, let alone keep it.

It’S About Business, Not Ethics

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As the corporate misdeeds of executives continue to dominate the news, we hear about the curses of greed and immorality. But John Graham calls these executives disloyal. This article focuses on the importance of loyalty in a company and the need to hire loyal employees.
It’s time to get our heads on straight. That 60s phrase is a perfect fit for today’s confused and disturbing business climate, as each newscast brings darker revelations of corporate abuse.

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