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Database Marketing - High-Tech Selling

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CompleteMarkets Editor, David Beaton 4/30/2013 12:00:00 AM
DATABASE MARKETING - HIGH-TECH SELLING by David Beaton Looking for ways to improve sales and profits? A technique that many brokers are finding very effective is ...
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Enhancing Agency Value: What The Marketing Manager Can Do

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CompleteMarkets Editor, John Jaques 4/30/2013 10:41:34 PM
ENHANCING AGENCY VALUE: WHAT THE MARKETING MANAGER CAN DO by John Jaques In daily dealings with agency principals and managers, carrier marketing personnel will do well to remembe...
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Formalizing The Plan

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CompleteMarkets Editor 4/30/2013 10:40:51 PM
FORMALIZING THE PLAN A plan is only as good as its execution. It is essential that progress be monitored and adjusted and changes made when necessary. Which means that once you prepare the plan, you ...
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Strategic Vs. Tactical Competitive Intelligence

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CompleteMarkets Editor, Patricia Czech 4/30/2013 12:00:00 AM
STRATEGIC VS. TACTICAL COMPETITIVE INTELLIGENCE by Patricia Berry Any information about a competitor is i...
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Successful Carrier Relationship Management

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CompleteMarkets Editor, John Jaques 4/30/2013 12:00:00 AM
No matter how much management, budgeting, staff training, or sales activity an agency or brokerage under...
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Sweat The Small Stuff: Succeeding By Serving The Customer

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JackBurke
Jack Burke 4/30/2013 12:00:00 AM
SWEAT THE SMALL STUFF: SUCCEEDING BY SERVING THE CUSTOMER by Jack Burke The top-selling book Don't Sweat The Small Stuff gave me pause to think. Many businesses today aren't sweating the...
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