COMPREHENSIVE INSURANCE PROGRAM Dear (Customer Name): Does your business have Property insurance? How about Liability, Automobile, Crime, and Workers Compensation insurance? If you said 'yes' to a...

'PLEASE DON'T HANG UP' Have you ever heard of a business sales letter beginning with the words, 'Please don't hang up'? Use anything to get the customer into the letter and keep him or her rea...

TARGET LARGE BUSINESSES Dear (Customer Name): Is your insurance agent satisfied? He or she shouldn't be. Your company's assets might be valued in the millions of dollars, all exposed differently ...