BASIC FACTS ABOUT REGISTERING A TRADEMARK Part 2 of 5 Use of 'TM,' 'SM,' and 'r' Symbols Anyone who claims rights in a mark can use the TM (trademark) or SM (service mark...

CUT WASTE FROM ADVERTISING This advice on reducing the cost of your advertising program by eliminating 'waste' comes from...

Getting your name in print in industry publications can result in credible publicity for you and your firm. Whether you’re a seasoned pro or never been published, you’ll get useful tips in this document by Henry Stimpson.

THE PRESS RELEASE: MAKE SURE IT'S NEWS Press stories on your business, products, services or employees can be extremely valuable promotional tools. Published articles often carry greater credibil...