You've probably received great encouragement-- if not downright pressure-to put your business on the Internet. Whether you already have an Internet presence or are merely contemplating one, you should realize that just having a Web site doesn't guarantee that the people you want to reach will actually see it. You may have hung out your shingle, but the Internet customers you seek might be nowhere in sight.

HOW TO BUY, SELL, MERGE OR PERPETUATE PART VI A Comprehensive Look at the Best Ways to Handle the Biggest Events in the Life of Your Agency by Larry Morrison and Gary Jacobson Edito...