An effective marketing program will benefit you, your carriers, and your clients.

Unless you meet your customer’s needs, there’s no room for an insurer — let alone your agency. If the company doesn’t make money, the entire system falters.

There’s a lot of misinformation these days, with attorneys and employer groups recommending that employers not use such character assessments as DISC, Profiles International, Kolbe, ZeroRisk HR, McQuaig, and so forth. The concern is that these tests might trigger some type of discrimination or breach-of -privacy claim. In reality, there have been only a handful of claims based on using character assessment tools.