rocket science

Articles tagged with rocket science


A Balanced Approach To Marketing

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A BALANCED APPROACH TO MARKETING by Steve Anderson Just like you, each week I receive e-mails and read articles from different business and marketing experts. A common theme Ive no...

A Common-Sense Approach To Performance Management

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DonPhin
Sometimes we make things so complicated. Performance management provides an excellent one example. In the old days, we gave...

Marketing Department Versus Producer Marketing

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MARKETING DEPARTMENT VERSUS PRODUCER MARKETING by the IIABA Virtual Faculty Although your agency has a Commercial marketing department, you have the option of marketing an account yourself ...

Put Sales Last To Succeed

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PUT SALES LAST TO SUCCEED by Michael Jans Agents dream about having their 'phones ring off the hook,' having swarms of sizzling hot prospects knock on their door insisting on ...

Selling: Got Questions?

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SELLING: GOT QUESTIONS? by Bill Hoos When you meet potential buyers, do you ask or do you tell? If youre like most salespeople, you probably do the latter. In fact, you probably te...

Sitting Pretty With Computers

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SITTING PRETTY WITH COMPUTERS Incorrect chair positions are a leading cause of neck injuries and discomfort. The Herman Miller office furniture firm found that half the workers it surveyed didn...

Stuff Employees Need To Know

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STUFF EMPLOYEES NEED TO KNOW by Mitch Axelrod A recent article from a scholastic business journal, entitled something like the Three Things Your Employees: Need to Know, imp...

Ten Deadly Website Sins

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TEN DEADLY WEBSITE SINS by Patricia Berry What NOT to do in building your site. This article will discuss 10 Deadly Website Sins. Of course, there are many more, but these ar...

'The Conversation': Doing It Right

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DonPhin
'THE CONVERSATION': DOING IT RIGHT by Don Phin Should you let problem employees go - or grow? I cant tell you how many times clients have posed this scen...

The Neglected Art Of Sales Management –How Much Is It Costing You?

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THE NEGLECTED ART OF SALES MANAGEMENT -HOW MUCH IS IT COSTING YOU? by Bill Hoos Why your agency cant afford not to have an effective sales manager. Im c...

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