OPTIMIZE PRESS RELEASES FOR SEARCH ENGINES by Marcia Yudkin Press releases, when used properly, can attract prospects as effectively as advertising. But do you know how to optimize them for ...

RESEARCH YOUR PROSPECTS ON THE WEB by Barry Klein The World Wide Web, among other things, provides a fantastic research tool. This article by Barry Klein discusses how to use this so...

To serve your clients more effectively, grow your business, and match your competitors, you need the most effective website. Whether you’re planning a new site, reviewing an existing one, or developing an Internet-based marketing strategy, I’d recommend these guidelines:

TEN DEADLY WEBSITE SINS by Patricia Berry What NOT to do in building your site. This article will discuss 10 Deadly Website Sins. Of course, there are many more, but these ar...

Check out these proven ways to attract visitors to your site, keep them there, and get them to return.
Turn your agency Web site into a powerful marketing tool by making it easy to find and offering users value-added services and products. These techniques can help you do the job:

Websites are like business cards: Everybody has one. So, how can you get customers to find yours among millions of others? Most recommendations about marketing a website focus on guess what? Online tools. Send e-mails. Send thousands of e-mails. Post to other websites. Register with search engines. Buy or exchange ad banners with other sites.
However, because most people spend most of their time offline, it makes sense to market your website offline, too. How many of these proven offline marketing tools are you using?

WEBSITE MARKETING: A BALANCING ACT by Richard Barry Although this article gets down to basics, it's not an introduction to website development or a 101 approach to interactive Internet c...

YOUR WEB STRATEGY MUST CHANGE by Steve Anderson Go to your agencys Web site and look at the home page. Put yourself in the mind of a random person who doesnt know your agenc...