'BUT I CAN'T AFFORD TO ADVERTISE!' by Al Diamond Why on earth would agency principals pay a consu...

INCENTIVE COMPENSATION FOR NON-PRODUCERS by Al Diamond During the soft market, while most agents granted salary increases and let their profits and personal incomes erode, prudent ag...

PRODUCERS NEED MEDIA EXPOSURE Because of constant change and information overload, producers need ongoing media exposure that breaks through the psychological barriers consumers erect. Constant chan...