There's nothing better for business than a booming economy. Unfortunately, it often encourages faulty thinking and spawns erroneous ideas. When sales are strong and profits meet projections, we're quick to take the credit. When things go sour, external forces get the blame.
A good economy tends to mask distorted thinking and inappropriate ideas. For example, personal computer sales have been drifting downward, even while prices have been dropping. Manufacturers are petrified. Out of near desperation, they jack up power to a sizzling 500 MHz to try to capture customer attention. Just as this happens, free PCs appear. In the midst of all this, one company rediscovers itself. To IBM's credit, it figured out what business it's in: solutions.

DISASTER PLANNING MANUAL - PART 1 It's probable that you'll be swamped by calls from policyholders about what to do before and after a catastrophe. Keep a generous supply of the following four chec...

PULLING NEW CLIENTS TO THE PROFESSIONAL SERVICES FIRM by John Graham It's taken long enough, but the professional services field has discovered marketing or, perhaps more ...