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A ONE-MINUTE MARKETING PLAN byPatricia Czech Whether you're planning a new Web site or your site is already up and running, here's some inside information you need t...
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A QUICK AND EASY WEB MARKETING PLAN by Jack Fries Whether youre planning or upgrading your Web site, these proven principles can help. Web surfing is a fast-paced sport. ...
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EFFECTIVE E-MAIL NEWSLETTER MARKETING by Steve Anderson Executing some delicate dance steps can help ensure that your e-mails are read. Use these 10 tweaks...
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EIGHT STEPS TO PROFITABLE E-MAIL MARKETING by Michael Jans E-mail provides a powerful marketing tool. In this document, Michael Jans offers guidelines for getting the most out of this va...
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E-MAIL MARKETING: METRICS 101 by Patricia Berry The beauty of e-mail is that when done right, those who interact with you through e-mail are even more likely to become long-term,...
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E-MAIL: THE CARDINAL RULES by Ellen Lubin-Sherman One of the secrets of modern life lies in knowing how to handle todays online technology (combining high tech with high tou...
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Improved communication has turned us into less adroit communicators. With e-mail, voice-mail, and cell phones, getting the message to another party is so easy that we no longer worry about the content of the message. Poor communications skills translate into lost business. This article by John Graham discusses these consequences and offers guidelines for improving communications.
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Follow these guidelines to develop a comprehensive, effective e-marketing program.
With spam at epidemic levels and phishing and virus attacks threatening the industry, e-marketers face the challenge of getting their messages through to the right audience, while following e-mail marketing best practices.
Although many of the principles that govern print and broadcast media apply to e-mail, e-marketing has its unique set of opportunities and pitfalls. Here is a list of do’s and don’ts to consider:
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WORKPLACE COMMUNICATION: MIND YOUR Ps AND Qs by Emily Huling Mind your Ps and Qs! Most of us know that this phrase means, Be on your good behavior and m...