target markets

Articles tagged with target markets


Maximize Personal Lines Profit With Best Practices Tips

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MAXIMIZE PERSONAL LINES PROFIT WITH BEST PRACTICES TIPS by Shirley Lukens Many agencies are looking at Personal Lines as an important source of revenue. In the current Best Pr...

Minding Business Development: Planning For Growth

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Follow this systematic approach to market planning and watch your sales and profitability grow. Today...

Psychological Recruiting And Hiring: How To Identify ‘Top Gun’ Producers

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PSYCHOLOGICAL RECRUITING AND HIRING: HOW TO IDENTIFY lsquo;TOP GUN PRODUCERS by Michael Lovas If youre an agency principal, you probably spend a considerable amou...

Release High-Value Content Through Social Media

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SEVEN STEPS FOR RELEASING HIGH-VALUE CONTENT THROUGH SOCIAL MEDIA by Maribeth Kusmeski Valuable content is the key to get and keep people interested in your social media sites. You can pu...

Selecting And Hitting Your Target Markets

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SELECTING AND HITTING YOUR TARGET MARKETS by Thomas R. Chapman, CIC, CPCU Target marketing is a great technique for writing new business. But to implement it effectively, an agency must choo...

The "Mother-Child" Commercial Lines Sale

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THE 'MOTHER-CHILD' COMMERCIAL LINES SALE by Alan L. Shulman, CPCU When you attempt to sell Commercial Lines, you can project yourself as either a generalist or a specialist. In virtually a...

The Sales Funnel: Avoid Feast Or Famine

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THE SALES FUNNEL: AVOID FEAST OR FAMINE by Al Diamond Use this proven system to maintain consistent sales results month after month. The Sales Funnel provides an invaluable res...

Why Buy Insurance From You?

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WHY BUY INSURANCE FROM YOU? by Chris Burand I've asked hundreds, probably even thousands, of agency personnel why people should buy insurance from them. I estimate that 95% answer, 'We pr...

Windows Of Opportunity

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WINDOWS OF OPPORTUNITY: AGENTS ARE FINDING NICHE MARKETS A WAY TO OVERCOME MARKET RESTRICTIONS by Damond Benningfield Competing for prospective clients costs money, with high advertising and m...

Writing And Creating Your Agency's Business Plan

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WRITING AND CREATING YOUR AGENCY'S BUSINESS PLAN by Paige Proctor Use this proven, systematic approach to ...

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