AGENCY CLAIMS PROCEDURES: A TIME TO SHINE by Lois Van Horn Insurance agents sell clients a promise-an intangible product. It is nothing they can hold or enjoy and probably what someone told...

EMERGENCY RESPONSE by Bill Grieb Emergencies can occur in the safest workplace. They can arise from outside or inside. The cause may be human action (deliberate or inadvertent) or natural (anything ...

FIVE WAYS TO IMPROVE BUSINESS SURVIVAL AFTER A WINDSTORM by Doug Henderson For many businesses, windstorms present A worst-case disaster scenario. In addition to disabling or destroying b...

Improved communication has turned us into less adroit communicators. With e-mail, voice-mail, and cell phones, getting the message to another party is so easy that we no longer worry about the content of the message. Poor communications skills translate into lost business. This article by John Graham discusses these consequences and offers guidelines for improving communications.

MAILING LIST MANAGEMENT by Monica Woldring The uses of mailing lists are many and varied. Some of the most common uses in the insurance industry include sending letters to clients, newsle...

In the West, cattle ranchers still brand cattle. Once the brand has been burned into the hide, nothing can change it. Altering a brand is illegal and easily detected.
The branding of a business, product, or service is no different.