trade associations

Articles tagged with trade associations


Banks And Agencies: A New Way Of Doing Business

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The speakers on the tape I was listening to said, 'When you complete the process of rearing your children, you want to be...

Before You Sell-Sell-Sell, Market-Market-Market!

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BEFORE YOU SELL-SELL-SELL, MARKET-MARKET-MARKET! by Emily Huling It's 8 o'clock Tuesday morning. You have your prospect list in hand. Every Tuesday and Thursday you diligently put aside t...

Build Safety Awareness

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BUILD SAFETY AWARENESS Most business owners or managers spend their days (and probably nights, too) working on and thinking about ways to reduce risk in your workplace. Unfortunately, all of it...

Confronting Substance Abuse In Small Business

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Small businesses have not made the same progress as large businesses in developing drug abuse programs due to a lack of...

Industry Technology Events: Revelation Or Repetition?

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INDUSTRY TECHNOLOGY EVENTS: REVELATION OR REPETITION? by Greg Maciag The insurance industry has spawned enough conventions and seminars to keep you busy year-round. And technology issues are...

Marketing: Niches To Riches

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MARKETING: NICHES TO RICHES by Michael Jans The advantages of niche marketing are obvious to most agents. It's far easier to create compelling messages to a niche market than it is to c...

Niche Marketing: Attracting Associations Going Captive

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NICHE MARKETING: ATTRACTING ASSOCIATIONS GOING CAPTIVE by Raymond T. King, Jr. The letter below recently was received from the executive director of a trade assoc...

Using Publicity To Enhance Your Agency's Image

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USING PUBLICITY TO ENHANCE YOUR AGENCY'S IMAGE by LuNell Gilliland As money gets tight, many agencies instinctively react by cutting back advertising. To save money, they decrease the si...

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