two areas

Articles tagged with two areas


A Communications Checklist To Success

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No matter what their size, many businesses use most of their available energy just keeping things running on a day-to-day basis.
Unfortunately, there seldom seems to be much time for those tasks that can have a profound effect on a company's future, such as communicating the company's message and projecting its image.

Are You An Insured Under Your E&O Policy?

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ARE YOU AN INSURED UNDER YOUR E&O POLICY? by Curtis Pearsall When comparing one E&O policy against another, you may be looking at which acts are covered, whether 'full prior acts' is provide...

Are You Overwhelmed?

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Jenny Brower, marketing manager, Harbor/Brenn Agencies, Petosky, Michigan, wrote to us recently: 'I like everything I'm doing, but it's overwhelming-HELP!' With Jenny's permission...

Auditing Your Automation/Information System

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DEVELOPING A MARKETING PLAN (IN A DISTRESSED AGENCY) by Ken Buehler It is an uphill battle for a distressed agency to get back on track and sustain any level of growth if it f...

How Do Customers Want To Be Served?

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Service seems to be a catch-all word for whatever seems to be lacking in our agencies. Most of us have identified service areas as most important...

Managing Marketing And Sales In The Hard Market

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Jack Fries looks into the differences between agencies that sell and retain a lot of business and those that don't. This applies to not only the sales people, but to the CSRs, who have the responsibility of account development.

Ownership, Perpetuation, And Management

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OWNERSHIP, PERPETUATION, AND MANAGEMENT by John Jaques The succession of ownership and management for your organization for the mid and long term is as important to your firm as ...

The Business Development Plan - Part 1 Of 4

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This four-part article offers a step-by-step, comprehensive plan for growing your agency’s business.

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