uniqueness

Articles tagged with uniqueness


Branding: A Singular Identity For A Multitasking Entity

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JackBurke
BRANDING: A SINGULAR IDENTITY FOR A MULTITASKING ENTITY by Jack Burke Mention 'branding,' and people generally think in terms of company names. Or they think of burned flesh on cat...

Broker Saves The Day With Crisis Tool

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CMEditor
Offering business continuity planning services benefits you and your clients alike.
In theory, business continuity planning is a slow process. Ask a question and wait for the answer, ask the next question and wait again.

Define Service To Your Customers

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CMEditor
DEFINE SERVICE TO YOUR CUSTOMERS SERVICE ABOVE AND BEYOND Most agents, when asked by the consumer why he or she should do business with them, will say, 'Because we give great service.' But w...

Don’T Count On The Surplus Lines Market To Solve Your Problems

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CMEditor
DONT COUNT ON THE SURPLUS LINES MARKET TO SOLVE YOUR PROBLEMS by Curt Pearsall In dealing with the E&S market, take these E&O precautions. Before you go to the Surplus Lines market...

Is This Still Your Father's Agency?

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CMEditor
IS THIS STILL YOUR FATHER'S AGENCY? by Pegi Flahault To paraphrase an automobile advertising slogan: Is this still your father's agency? Are you trying to run the agency the same way it was ru...

Producers Need Media Exposure

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CMEditor
PRODUCERS NEED MEDIA EXPOSURE Because of constant change and information overload, producers need ongoing media exposure that breaks through the psychological barriers consumers erect. Constant chan...

What Makes You Special?

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CMEditor
WHAT MAKES YOU SPECIAL? by Pegi Flahault 'So, tell me a little about yourself.' Remember how important an intelligent and succinct response to that question was when you were out job ...

You’Re Unique – So, Spread The Word!

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CMEditor
YOURE UNIQUE - SO, SPREAD THE WORD! by Maribeth Kusmeski If your agency were truly unique, your clients would be letting others know. Do they? If youre delivering...

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