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Are Your Messages Remembered Long Term?

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ARE YOUR MESSAGES REMEMBERED LONG TERM? by Patricia Berry Here we stand: The possibilities of e-mail messaging in one hand, the nature of memory in the other. Here's the critical quest...

Avoid The Six Online Marketing Mistakes Made By Most Agents

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AVOID THE SIX ONLINE MARKETING MISTAKES MADE BY MOST AGENTS by Jack Fries These common errors can cripple your online marketing program. According to leading Internet consultant, Ross Jard...

Basic Web Site Seo Tips

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BASIC WEB SITE SEO TIP by Steve Anderson Here are a few basic search engine optimization (SEO) tips that can help your agency Web site become more visible to t search engines and benefit ...

Get Customers To Toot Your Horn And Build Your Bottom Line

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GET CUSTOMERS TO TOOT YOUR HORN AND BUILD YOUR BOTTOM LINE by Jack Fries Client testimonials offer a highly effective tool for building your sales and earnings. Marketing ex...

How to Find Stuff on the Internet: II

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Over the years, I've gathered something of a reputation as being someone who can find just about anything on the Internet. Like the time I helped someone find out the inscription written by Stevie Ray Vaughn on Kenny Wayne Shepard's guitar. There's no secret to finding information on the Internet — all it takes is some basic knowledge, creativity, and a little elbow grease. This article by Bill Wilson will examine some techniques that you can use to search the Internet more effectively.

Independent Agencies On Slippery Slopes?

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INDEPENDENT AGENCIES ON SLIPPERY SLOPES? by Victoria Sonshine Pasher There's no letup yet for the independent agency squeeze that's persisted throughout the 1990s. Facing numerous challenges, agen...

Intranets: Your Office Efficiency Tool

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INTRANETS: YOUR OFFICE EFFICIENCY TOOL by Steve Anderson Use these guidelines to create an effective, user friendly online information exchange system. Every agency needs t...

Is 70% Of Your Marketing Missing The Mark?

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IS 70% OF YOUR MARKETING MISSING THE MARK? by Mitch Axelrod Answer this question: Why do you buy what you buy? Its commonly thought that people buy for one of two reasons: desire ...

Mine The Internet For Prospects

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MINE THE INTERNET FOR PROSPECTS by Steve Anderson You can strike gold if you know where to look. A good place is the Internet. Insurance is all about making sales. And yo...

Tools For Finding People On The Web

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TOOLS FOR FINDING PEOPLE ON THE WEB by Steve Anderson FindMeOn is a profile management service that connects online identities across social networks, blogs, and photo sharing sites....

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