100 EASY WAYS TO BEGIN A SALES LETTER (Part Four) by Herschell Gordon Lewis 76. Quick: What if. . . We're really in the provocative neighborhood with this one, which hurls down an irresistible ga...

100 EASY WAYS TO BEGIN A SALES LETTER (PART 1) by Herschell Gordon Lewis Every writer knows the one great truth of direct response letter writing. At the moment reading begins, you're ...

A HIT LIST OF INSURANCE WORDS by David Chartrand Comic George Carlin is famous for a routine he did many years ago about the 'Seven Words you Can't Say On Te...

ARE YOU A GOOD BOSS? by Maribeth Kusmeski Are you a good boss? Really? I know when I ask myself that question, I come to the conclusion that I could be better. So what makes a good...

CREATING SAFE AND EFFECTIVE INTRODUCTIONS by Bill Cates If youve been following my strategies for a while, you know that I view the word referrals as a for int...

DESIGN A WORD-OF-MOUTH MARKETING CAMPAIGN by Patricia Berry Many companies mistakenly believe that WOM is just s...

If you’re a Microsoft Office user who touch-types, you might prefer the keyboard to the mouse for entering commands. However, chances are you wind up using the mouse, because Windows and Office keyboard shortcuts are difficult to remember, and trying to find them is like searching for hidden goodies in a treasure hunt. Once found, though, shortcuts can be invaluable time-savers.

This isn’t a list of every shortcut in Windows and Office. We’ve concentrated on the most helpful and won’t delve into the shortcuts you probably know already, such as those that copy (Ctrl-C), cut (Ctrl-X), or paste (Ctrl-V) objects.

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Third-party endorsements inspire confidence and increase your credibility. Make letters of recommendation part of your marketing mix. In this document, Bill Cates tells you how and when to ask for letters of recommendation.

Nothing happens until somebody sells something. To make sales happen, IMMS.com Key Sales Consultant Randy Schwantz has created a comprehensive series of 43 Producer Success Lessons. Used singly or in combination, these powerful tools can help your producers build their skills and grow their sales.
'When the poor have cried, Caesar hath wept; Ambition should be made of sterner stuff: Yet Brutus says he was ambitious, and Brutus is an honorable man.'