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'We were all raised by mothers who told us we had one chance to make a first impression,' Sen. Christopher Dodd of Connecticut once said. He added, 'And a first impression can last you awhile.' It’s all about first impressions making them and responding to them.

Get Customers To Toot Your Horn And Build Your Bottom Line

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GET CUSTOMERS TO TOOT YOUR HORN AND BUILD YOUR BOTTOM LINE by Jack Fries Client testimonials offer a highly effective tool for building your sales and earnings. Marketing ex...

Getting Back To Basics

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GETTING BACK TO BASICS by Andrew J. Byrne Don't let anyone tell you your copy is 'too long' or that 'no one will read all that.' Someti...

Getting Down To Business With Referral Prospects

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GETTING DOWN TO BUSINESS WITH REFERRAL PROSPECTS by Bill Cates During a referral seminar last week, a participant came up to me at the break with a question. He told me that our Referral...

Getting To Carnegie Hall

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RandySchwantz
It's one of the oldest jokes in the world: How do you get to Carnegie Hall? The answer: Practice!. The punch line is obvious; however, so...

Good Telephone Skills Mean Success

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JackBurke
GOOD TELEPHONE SKILLS MEAN SUCCESS by Jack Burke Nearly 20 years ago, as manager of a growing automotive leasing company, I was researching specialty bus manufacturers to represent. It ha...

Handwritten Letters – Forward To The Past!

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JackBurke
HANDWRITTEN LETTERS - FORWARD TO THE PAST by Jack Burke Writing a monthly column appears much easier than it is! After all, how hard could it be to string 500-600 words together...

Here's How To Reach Those Hard-To-Get Referrals

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HERE'S HOW TO REACH THOSE HARD-TO-GET REFERRALS by Bill Cates Here's a little strategy that you're going to love, because it's so easy to use and so effective. I got this from ...

How Does The Family Leave Act Work

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The Family Medical Leave Act sets federal guidelines that require U.S. businesses with 50 or more employees to offer employees up to 12 weeks of unpaid leave in any...

How Does The Family Leave Act Work

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HOW DOES THE FAMILY LEAVE ACT WORK The Family Medical Leave Act sets federal guidelines that require U.S. businesses with 50 or more employees to offer employees up to 12 weeks of unpaid...

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