Open the way to sales success with these three keys to interacting with prospects.

PROFIT CENTER APPROACH TO SALES by Carol Hammes Use this proven method to analyze the profitability of every sale. Insurance companies, hungry for more business, have been cutting s...

SAFETY: KEY TO THE CONSTRUCTION INDUSTRYS FUTURE by Janine Reid Anyone who works in the construction industry knows that its an inherently dangerous business. Janine Reid ...

Many agents tell me they're getting plenty of referrals and don't need to cold-call for new business. If you fall into this category, there's no need to read on. But if you want to grow beyond referral business, cold-call prospecting is a necessary means to that end. Yet there's a more effective (and honorable) way to do it than described above. It's all about your goal and your preparation for the call.