ELECTRONICS FIRMS - 'YOUR NEEDS ARE DIFFERENT' Dear (Customer Name): YOU CAN'T BE EVERYTHING TO EVERYONE . . . AND NEITHER CAN WE. That's why you're a specialist - because that's wh...

OFFICE BUILDINGS - 'WE KNOW WHAT YOUR NEEDS ARE' AN OFFICE IS NOT A HOME Dear (Customer Name): You may not consider your office building a home, but many people spend nearly as much tim...