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FINANCIAL INSTITUTIONS - 'AN INVESTMENT IN INSURANCE' Dear (Customer Name): WOULD YOU OFFER ALL YOUR CUSTOMERS THE SAME INVESTMENT PLAN? Of course not - for your financial institution t...
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ELECTRONICS FIRMS - 'YOUR NEEDS ARE DIFFERENT' Dear (Customer Name): YOU CAN'T BE EVERYTHING TO EVERYONE . . . AND NEITHER CAN WE. That's why you're a specialist - because that's wh...
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ELECTRONICS FIRMS - 'GAPS IN YOUR PRESENT COVERAGE' Dear (Customer Name): JUST ONE SMALL DISTINCTION BETWEEN MOST INDUSTRIAL OPERATIONS AND YOUR FIRM . . . could be the deciding factor ...
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ELECTRICAL CONTRACTORS - ELECTRICIANS NEED SPECIAL CARE Dear (Customer Name): As an electrical contractor, you have special insurance needs - requirements the average insurance agency just doe...
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ELECTRICAL CONTRACTORS - YOUR BUSINESS IS OUR BUSINESS YOUR BUSINESS IS OUR BUSINESS Dear (Customer Name): Why choose a generic insurance package when you can have a customiz...
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DAY CARE CENTERS - 'WE ARE SPECIALISTS' AFTER-THE-FACT PROTECTION ISN'T ENOUGH Dear (Customer Name): Of course you want to be completely insured in case of a loss to your business, but...
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DAY CARE CENTERS - ATTENTION TO DETAIL Dear (Customer Name): SEEKING ADVENTURE . . . EXPLORING . . . TAKING RISKS. . . these are all a natural part of growing up. And as a child care specialist, you...
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CONTRACTORS - WE UNDERSTAND YOUR RISK Dear (Customer Name): IF ONLY. Those are the two most heartbreaking works in any business. If only . . . my subcontractor hadn't accidentally starte...
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CONTRACTORS - A DIFFICULT INDUSTRY Dear (Customer Name): Yours is a difficult industry. We at (Your Agency Name) know because we've been insuring general contractors for ( ) years. We also know yo...
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CHURCHES - 'PEACE OF MIND' Dear (Customer Name): PEACE OF MIND . . . that's the quality that a place of worship provides for its parishioners. Guidance, joy, comfort, but most importan...