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SEVEN MARKETING BLUNDERS AND HOW YOU CAN AVOID THEM by Craig Huey BLUNDER #1: Using 'image' advertising instead of direct-response advertising. This is the number-one mistake made ...
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HOW YOU CAN AVOID REPETITIVE STRAIN INJURIES by Janice M. Horowitz People who use their hands for a living should be on the alert for pain, numbness and other unusual sensations. These symptom...
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SELLING: GOT QUESTIONS? by Bill Hoos When you meet potential buyers, do you ask or do you tell? If youre like most salespeople, you probably do the latter. In fact, you probably te...
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THE NEGLECTED ART OF SALES MANAGEMENT -HOW MUCH IS IT COSTING YOU? by Bill Hoos Why your agency cant afford not to have an effective sales manager. Im c...
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ESTABLISH AN ORGANIZATIONAL STRUCTURE by Gary Holgate When analyzing the organizational structure of an independent insurance agency, you will find that there are four different general functions pe...
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THE CUSTOMERS OF AN INDEPENDENT INSURANCE AGENCY by Gary Holgate As a consultant, the first questions I ask agency owners concern their customers. This provides me with a feel for the agency and...
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EFFICIENCY: HOW TO IMPROVE IT Jason H. Hoeppner, CIC How efficiently do you work every day? This isnt a question we normally ask. Were creatures of habit who we tend to con...
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HOW TO HIRE A GOOD PRODUCER by Brandie Hinen As Brandie Hinen illustrates in this document, hiring good people can be easy if you know what to look and listen for. ...
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HOW TO CREATE ADVOCATES FOR YOUR BUSINESS by Brandie Hinen A comprehensive, ongoing client advocacy program will keep your agency growing and growing. Brandie Hinen gives you a step-by...
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FROM GOOD TO GREAT: ONE AGENCY'S ODYSSEY TO IMPROVED CUSTOMER RELATIONS by Edgar J. Higgins Jr., CPCU For nearly 10 years, our agency has focused on improving efficiency and changing int...