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VIRAL MARKETING: WHAT IS IT AND WHY DO YOU WANT IT? by Patricia Berry Put this powerful techno-marketing technique to work for you. In a recent poll among our opt-in list subscr...

Generational Marketing

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GENERATIONAL MARKETING by Patricia Czech Each generation has its own characteristics (ways of speaking, acting, and believing). Patricia Czech helps you to categorize them as marketing tar...

E-Mail Marketing: Metrics 101

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E-MAIL MARKETING: METRICS 101 by Patricia Berry The beauty of e-mail is that when done right, those who interact with you through e-mail are even more likely to become long-term,...

Ten Rules Of E-Business

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TEN RULES OF E-BUSINESS by Patricia Berry Proven ways to target your end user without face-to-face contact. Relationships matter.The most important e-business soluti...

EIGHT WAYS TO MAKE DIRECT MARKETING COPY WORK HARDER by Patricia Czech Craft a powerful message that will present your products in the best possible light. In direct marketing camp...

AGENCY OWNERS AND CONSULTANTS: A WIN-WIN RELATIONSHIP by Edward Curry Perceptive agents never lose sight of what makes their agencies succeed. Sooner or later, most...

Its Hunker- Down Time!

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ITS HUNKER- DOWN TIME! by Edward Curry How well is your agency prepared to deal with todays economic and market woes? Now might be a good time to...

Carriers Put The Squeeze On Agents

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CARRIERS PUT THE SQUEEZE ON AGENTS by Edward Curry If you're an agency owner wondering why your carriers are making it so difficult to do business with them, you're not alone. While...

How To Prosper In Any Market

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HOW TOPROSPER IN ANY MARKET by Edward Curry You and your companies can work smarter together, regardless of market conditions. During a hard market, some companies impos...

Are Your Clients Home-Based Businesses Covered?

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ARE YOUR CLIENTS' HOME-BASED BUSINESSES COVERED? by James Cuprisin Many people are now running businesses out of their homes. With the advancements in computers and telecommuting technology, ...

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