social media marketing

Situation: Our agency has several thousand personal lines insureds, and we have written mortgage reduction life insurance-reducing term-on many. But we're not writing much of anything else in personal lines Life or Health, partly because our life producer is uncomfortable with that market.
I know there's more to life than reducing term, but what can I as agency president-not a Life expert at all-do about developing more business from that potential? (Our commercial accounts are handled well by other life producers.)

Globalization and technology have affected every industry, including insurance. This has moved ACORD to participate in organizations and program...

Dear (Customer Name), CUSTOMER SALUTATION GOES HERE THANK YOU! We appreciate your placing your HOMEOWNERS INSURANCE with (Company Name). We find that for convenience and service,...

Take a plain telephone-message note, check the 'please call' box, write a brief message, and send it to 100 P/C insureds for whom you don't yet write any...

Dear (Customer Name): All year round people rent home improvement equipment such as saws, drills...

A few months ago, a client came to us with a last-minute project that required the services of...

Sustainable earnings are the 'bottom line' of agency value. It's important for agency owners to...

Service seems to be a catch-all word for whatever seems to be lacking in our agencies. Most of us have identified service areas as most important...

See the woman on the left? Would you walk into her office and start chatting about the traffic or the weather? Would you try to engage her in...