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KEYS TO FINANCIAL MANAGEMENT SUCCESS by Catherine Oak Following these six guidelines will help keep your agency in fine financial fettle. Owners are usually oriented toward sales...
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SUCCESSFUL ANNUAL PLANNING by Catherine Oak Follow this basic planning annual process annually ...
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EXEMPLARY MARKETING TECHNIQUES TEACH FUNDAMENTAL PRINCIPLES by George Nordhaus The basic lessons of marketing reveal that every product or service experiences three stages: innov...
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GREAT ARGUMENTS FOR TRANSACTIONAL FILING By George Nordhaus IMMS is convinced that transactional filing works - and many agencies are moving in that direction. But don't take IMMS' wor...
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SPREADING LIFE WEALTH AMONG EMPLOYEES by George Nordhaus Dave Warren of Dodge, Warren and Peters, Torrance, California has a whole new insight into how to get many people in the age...
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SUPER SERVICE: A PROCESS, NOT A PROJECT by George Nordhaus We often see 'service' as a magic word-the 'open sesame' that will somehow ensure customer retention and build bottom-line profits....
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LOOKING OUTSIDE FOR DIRECTORS by George Nordhaus The best-run agencies I know have outside directors. There are lots of good reasons to have them. You get an outside point of view. You get objectiv...
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HOW TO MAKE VOICE MAIL USER FRIENDLY by George Nordhaus Scenario #1: The fourth menu selection says press #4 for service, another recorded voice advises 'hold for the next available operator,...
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TWELVE GOOD EXCUSES FOR SENDING A NEWS RELEASE by George Nordhaus 1) Your agency has a birthday-an anniversary of its founding. 2) Someone new is hired, or you promote s...