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Hello, Dolly: Moving Beyond Old Paradigms

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HELLO, DOLLY: MOVING BEYOND OLD PARADIGMS by Michael Manes The announcement of the cloning of a sheep several years ago created quite a controversy. The possibility of cloning peopl...

‘Power Shift’ – Niche Marketing In Today’S World

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lsquo;POWER SHIFT - NICHE MARKETING IN TODAYS WORLD by Mike Manes This article by Mike Manes is the setup for an argument on niche marketing. Manes relies on a...

Risk Management: Maximize Good And Minimize Bad

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RISK MANAGEMENT: MAXIMIZE GOOD AND MINIMIZE BAD by Mike Manes Risk management provides a powerful tool for serving your clients and growing your bottom line. Every per...

The Cajun Coyote: From Prey To Predator

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THE CAJUN COYOTE: FROM PREY TO PREDATOR By Mike Manes With your competition evolving from day to day, so must your approach to marketing. WARNING: READ AT YOUR OWN RISK! Thi...

The Needed Revolution In Risk Management!

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THE NEEDED REVOLUTION IN RISK MANAGEMENT! by Mike Manes Use risk management to control uncertainty in your clients businesses. INTRODUCTION Risk management (RM) is not only an im...

Full Circle Marketing

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FULL CIRCLE MARKETING by Mike Manes Your agencys marketing program should answer four key questions. Life is a Circle Marketing is about Life! At a...

Great Passers! Improve Two-Way Communication

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GREAT PASSERS! IMPROVE TWO-WAY COMMUNICATION by Michael Manes You might be passing along great ideas - but are your listeners receiving them? Who are Joe Montana, Terry Bra...

The Mission Statement: What Does Your T-Shirt Say?

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THE MISSION STATEMENT: WHAT DOES YOUR T-SHIRT SAY? by Mike Manes How to tailor an effective mission statement for your agency. This article started with a bet, a disagreement bet...

The Reality Of Life And Strategic Planning

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THE REALITY OF LIFE AND STRATEGIC PLANNING by Mike Manes Use these ingredients to create a planning entreacute;e nutritious food for thought! DISCLAIMER: &...

What Is Target Marketing?

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WHAT IS TARGET MARKETING? by Thomas M. Maher The beat goes on. Yes, target marketing is still up there near the top of the corporate charts. But, according to an ...

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