A NEW LOOK AT THE SALE OF LIFE INSURANCE TO CHILDREN
More children die from injuries than from disease, reports a Wall Street Journal item which quotes specialists at the Johns Hopkins Children's Center. One of every five children under 15 years old will suffer some injury requiring medical attention this year, and 10,000 of those will die. Causes range from falls from bunk beds (22,000 a year), to bicycle mishaps (400,000), the item concludes.
This report reminds us of the many prospects with children's needs. Many feel that when a family's Health insurance needs are met by an adequate Health plan, an inexpensive Accident Medical Expense Supplement on each child is a good buy. Not only scrapes and bruises but many more serious injuries can be covered to fill in for, or to bolster, the family policy's deductible.
A child's Life insurance needs can be met inexpensively by a single-premium Juvenile policy which offers a nominal death benefit, together with options to buy larger amounts at standard rates as the child enters young adulthood. This can be useful if the young adult should become uninsurable or heavily rateable due to occupation, medical history, or other factors.
Prospects can be found in volume in nursery or school accounts, private bus companies which serve schools, children's clothing stores and shoe stores, toy stores, fast food restaurants, and other places frequented by youngsters and their parents. You might consider having printed items distributed through such outlets; some carriers offer handsome promotional items aimed at the juvenile market.
Your Commercial accounts' payroll-deduction plans could also offer a menu of children's products. And every producer's briefcase could carry a simple Accident-only brochure for ad-lib use, even in Personal Lines calls. The commissions may be low on a low-premium Accident policy, but the accidents should lead to discussion about all of the family's total Health/Disability/Life needs. And that second discussion should arise even if the Accident sale is not made.