Log in or register to participate in this discussion.
Viewed 1802 time(s)3 post(s).

Ask Your Peers  Signeos and Constant Contact (Closed)


Nick  Emelianov, Advantage Insurance - Long Beach, CA 90755
Reputation: 20 - Total posts: 2
Bookmark and Share
Has anyone here had any issues with using 3rd party marketing companies such as Constant Contact or Signeos? I recently read an article in Rough Notes discussing the pro’s and con’s but wondered if any of the agents here have any experience with it? I own a small agency and don't have a need to employ full time marketing specialists. Need Help. Thanks
6 year(s) 12 month(s) ago
This content has not been rated yet.

Richard Look, Vertibrands, Inc. - West Chester, PA 19380
Reputation: 137 - Total posts: 20
Bookmark and Share
I recommend that all companies use some sort of 3rd party email system. Constant Contact works well and is not very expensive. You may also consider Marketing Automation software which includes outbound emailing that is integrated into your website. That is, you can see what emails (and what offers) are most effective with your prospect or client database. The systems use behavioral scoring to identify those prospects which show the most interest so that you can focus your follow-up calls on those individuals. These systems include HubSpot, Marketo, Infusion, SilverPop, and many others. Cost typically depends on the number of emails you have. Constant Contact is typically <$100/mos. These marketing automation tools are more like $1,000 to $2,500/mos.
6 year(s) 12 month(s) ago
This content has not been rated yet.

Nick  Emelianov, Advantage Insurance - Long Beach, CA 90755
Reputation: 20 - Total posts: 2
Bookmark and Share
"Hi Nick, I have used Constant Contact and I really like 
it.  I would use the top line article in 
the newsletter as a sales effort or as a retention effort.  In this section I would try to add statistics 
or other compelling information to support my sales or retention effort. The 
rest of the newsletter I would make it based on either information like 
recording your personal items in case of a fire or a story of a new clients 
savings or claims experience.  You get 
all sorts of stats of who reads the newsletter and so on.
Troy"

Thanks Troy,

Not sure what happened with the post but I did read it.  I am going to look at pricing a little more closely.

Richard,  I will also look at the sites you mentioned.  I have some experience with Constant Contact with my previous profession.  The problem always was that you have to provide them with alot of the design layout and it was time consuming. I really appreciate the feedback.

Nick
6 year(s) 12 month(s) ago
This content has not been rated yet.

Log in or register to participate in this discussion.