https://completemarkets.com/Article/article-post/885/22-Effective-Ways-To-Outmarket-The-Competition/
...’re thinking. Chevy ads focus on interior space, mileage and Onstar, while Bui...stay that way. Ill-conceived, poorly designed, and company-focused, they need ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/888/22-Ways-To-Out-Market-The-Competition/
... the customer. This means thinking like a customer. Seems obvious, doesn't it? If you're selling something, why wouldn't you try to get inside the customer's head? After looking at recent GM ads, you might wonder what they're thinking. Chevy ads focus on interior space, mileage and Onstar, while Buick highlights a smooth ride. Is all that on target? If the "Cash for Clunkers" program is any indication, it isn't. Consumers want value for their dollar. By the way, GM isn't alone. ... for marketing is mere opinion shrouded in "puff and fluff." Third-party surveys and solid research can help build credibility by dispelling doubt. 13. Give your Web site a redo. Old Web sites never die, they just stay that way. Ill-conceived, poorly designed and company-focused, you need to fill them with excitement and customer appeal. 14. Share your knowledge. Although every business possesses expertise, few share what they know with customers. It's your knowledge that helps set you apart from the competition. Sharing what you ... has the power to pull customers. 15. Build your brand. What does the brand stand for? How do customers and prospects perceive it? What do they think about when they think about you? What value does your company bring to your customers and how do you know? Guessing isn't good enough. Give attention to what makes your company unique. 16. Create a marketing calendar. Although marketing plans are important, the place to start is with a marketing calendar: what's going to happen each month, week, ...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1555/OSHA-HANDBOOK-FOR-SMALL-BUSINESSES-PART-2/
... acquainted with your facilities, its location, and specific hazards? [ ] If you have a fire alarm system, is it certified as required? [ ] If you have a fire alarm system, is it test at least annually? [ ] If you have interior stand pipes and valves, are they inspected regularly? [ ] If you have outside private fire hydrants, are they flushed at least once a year and on a routine preventive maintenance schedule? [ ] Are fire doors and shutters in good operating condition? [ ... from time to time. Make a Self-Inspection of Your Business Begin a program of self-inspection in your own workplace. Self-inspection is a must if you are to know where probable hazards exist and whether they are under control. Later in this section, you will find checklists designed to assist you in this fact-finding. They will give you some indication of where you should begin action to make your business safer and more healthful for all of your employees. These checklists are by no means all-inclusive. You may wish to add to them or ... of operation, flywheels, gears, shafts, pulleys, key ways, belts, couplings, sprockets, chains, frames, controls, lighting for tools and equipment, brakes, exhausting, feeding, oiling, adjusting, maintenance, lock out, grounding, work space, location, and purchasing standards. PERSONNEL: training, experience, methods of checking machines before use, type clothing, personal protective equipment, use of guards, tool storage, work practices, method of cleaning, oiling, or adjusting machinery. HAND AND ...