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...ng program; Wage a community literacy campaign; Sponsor an entrepreneu...bs, Big Brothers and Little Sisters programs; Adopt a school; Hire hig...

... much. Two, if they make a claim, their policy gets canceled. This negative view of the insurance industry doesn't apply to all clients, but it does seem to be a prevailing attitude among many. And it needs to be changed. One obvious way to change it is by giving excellent service, but there's another way to bolster a positive view of the insurance industry - through customer literacy': educating customers. Insurance consumers need to understand what they are buying and why. Customer literacy helps build long and profitable relationships. It's when clients don't understand what they bought or how their coverage actually applies that misunderstandings occur. But when clients are insurance literate, they'll appreciate the agency's services better, they'll stay longer, and they'll tell others about their positive experiences working with you. ... them how to have healthy and safety-conscious employees and family members. Show them good business practices. Be a consultant. FOLLOW UP six to eight weeks after the instruction. Ask, by mail or by telephone: if they've been able to use the information you gave them if there's anything else they would find helpful that you could provide if they know of others who may benefit from your consumer education program A positive response indicates that you're on the right track. A negative response uncovers flaws in the customer literacy plan - which enables you to modify the plan. Educating and following up with clients lets them know you care about their well-being. At the same time, it provides a measure of the value and effectiveness of your efforts. Customer literacy goes beyond the basics of insurance knowledge; it ...

...nce industry - through 'customer literacy': educating customers. Insurance con...ctiveness of your efforts. Customer literacy goes beyond the basics of insuran...

...and those programs could improve literacy levels and test scores. You: I respe...