https://completemarkets.com/Article/article-post/1704/CAUSE-RELATED-MARKETING-BOLSTER-YOUR-IMAGE/
... campaign to protect the Brazilian rain forests and their inhabitants. In addi...they let the world know about it. Insurance companies are associated with di...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1704/CAUSE-RELATED-MARKETING-BOLSTER-YOUR-IMAGE/
... packages. The company sells natural soaps, scents, lotions, and shampoos in more than 300 stores around the world, including the . It sells its products largely by providing information to consumers. Every container explains the ingredients and their benefits. The Body Shop has established a fine reputation by supporting a number of social causes. Environmental protection is one, including a lobbying campaign to protect the Brazilian rain forests and their inhabitants. In addition, all franchises are expected to get involved in community projects, such as battered women's shelters or AIDS programs. These causes appeal to the stores' customers, who are primarily of the socially aware baby-boom generation. Participation in such causes gives The Body Shop millions of dollars worth of free publicity. But publicity isn't the main goal. The company's president and ... or service, so consumers have learned to ignore these claims. A different, fresh approach has a better chance of catching your audience's attention. Attaching your agency or company to a good cause can do just that. This strategy can also begin to make a dent in rehabilitating our industry's battered image. Innovative marketers in other industries have used cause-related marketing successfully. Their stories provide some valuable lessons for insurance marketers. The Body Shop A cosmetic store that doesn't advertise or use fancy packaging sounds as if it would be doomed to failure. Yet The Body Shop, based in , is the world's hottest cosmetics chain. It doesn't spend a penny on advertising or pretty packages. The company sells natural soaps, scents, lotions, and shampoos in more than 300 stores around the world, including the ...
https://completemarkets.com/Article/article-post/1653/DISASTER-PLANNING-MANUAL-PART-2/
...the agency during a severe wind or rain storm. Determine the safest storage ar...d with permission from Professional Insurance Agents.
https://completemarkets.com/Article/article-post/206/Telephone-Techniques/
...distractions, such as noise, wind, rain, and bugs. Warm or cool air may also e...satisfied for the lifetime of their insurance purchases.
https://completemarkets.com/Article/article-post/1025/HOW-TO-AVOID-THE-12-MOST-COMMON-CAUSES-OF-BROADCAST-TOWER-LOSS/
...lated towers should have a static drain choke connected between the feedline a...neglect fixing the roof when it isn't raining. In the final analysis, neglect ...
https://completemarkets.com/Article/article-post/1029/TORNADOES-AND-THUNDERSTORMS/
... resulting from thunderstorm wind, rain, hail, and (to a lesser extent) lightn...
https://completemarkets.com/Article/article-post/2380/Five-Ways-To-Measure-Your-Agency%E2%80%99S-Sales-Culture/
...ss doesn’t depend on the weather. Rain or shine, they’ll keep finding ways to...
https://completemarkets.com/Article/article-post/31/Franklin-Tennessee-Flooding-The-Social-Web/
.... This storm dropped 10' to 16' of rain over the area in a 36-hour period. A n...rd about the storm and the torrential rains from neighborhood friends (called ...
https://completemarkets.com/Article/article-post/133/Are-You-Wilting-Yet/
... was in Seattle, where it rained almost every day and was pretty cold...
https://completemarkets.com/Article/article-post/1883/HOW-TO-RECOGNIZE-WHO-WILL-BUY-AND-WHO-WILL-WASTE-YOUR-TIME/
...eplies, “It was looking like rain, so Weather.com gave me some insight f...r the, well, you know when it’s raining, the interstate tends to be a di...