https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1704/CAUSE-RELATED-MARKETING-BOLSTER-YOUR-IMAGE/
... packages. The company sells natural soaps, scents, lotions, and shampoos in more than 300 stores around the world, including the . It sells its products largely by providing information to consumers. Every container explains the ingredients and their benefits. The Body Shop has established a fine reputation by supporting a number of social causes. Environmental protection is one, including a lobbying campaign to protect the Brazilian rain forests and their inhabitants. In addition, all franchises are expected to get involved in community projects, such as battered women's shelters or AIDS programs. These causes appeal to the stores' customers, who are primarily of the socially aware baby-boom generation. Participation in such causes gives The Body Shop millions of dollars worth of free publicity. But publicity isn't the main goal. The company's president and ... or service, so consumers have learned to ignore these claims. A different, fresh approach has a better chance of catching your audience's attention. Attaching your agency or company to a good cause can do just that. This strategy can also begin to make a dent in rehabilitating our industry's battered image. Innovative marketers in other industries have used cause-related marketing successfully. Their stories provide some valuable lessons for insurance marketers. The Body Shop A cosmetic store that doesn't advertise or use fancy packaging sounds as if it would be doomed to failure. Yet The Body Shop, based in , is the world's hottest cosmetics chain. It doesn't spend a penny on advertising or pretty packages. The company sells natural soaps, scents, lotions, and shampoos in more than 300 stores around the world, including the ...
https://completemarkets.com/Article/article-post/1704/CAUSE-RELATED-MARKETING-BOLSTER-YOUR-IMAGE/
... campaign to protect the Brazilian rain forests and their inhabitants. In addi...they let the world know about it. Insurance companies are associated with di...
https://completemarkets.com/Article/article-post/1335/CLIENT-COMMUNICATIONS-CREATE-GOODWILL/
...is or her name in a South American rain forest). Because we're an industry th...ount of paper in providing you with insurance, we thought it only fitting to g...
https://completemarkets.com/company/CompleteMarkets/Articles/content-package/IMMS-Library/TabCategory/article-post/1335/CLIENT-COMMUNICATIONS-CREATE-GOODWILL/
... directly to the consumer with honesty, responsiveness, and respect. In keeping with this philosophy, our LETTER OF THE MONTH features a unique gift-certificate card beautifully designed by Earth Plan, makers of Earth-sensitive products, based in Sherman Oaks, California. The card entitles the recipient to a plant-it-yourself Tree-Starter Kit' (or, alternatively, to a tree planted in his or her name in a South American rain forest) . Because we're an industry that does more than its fair share of paper guzzling, ' giving back a tree to your community is a particularly suitable gift. Let's face it . . . part of our job as marketers is to counteract the negative perception the public holds about insurance. (It's gotten so bad that a recent article about insurance in the New York Times carried the ... , Coping In Industries The Public Hates'! Here are some copy ideas for messages to include in the Gift of A Tree' card . . . for a variety of purposes. Thanks for the Referral One good turn deserves another! Please accept this Gift of a Tree' from us for being so kind as to refer ____ to our agency. Thank You for Your Business As part of an industry that must consume a tremendous amount of paper to make sure our customers are fully protected, our agency makes a point of giving something back to our forest with every new customer we serve. Please accept this Gift of A Tree' in heartfelt thanks for becoming a client of our agency. * Trees give so much. They provide oxygen, clean the air by absorbing odors and ...
https://completemarkets.com/Article/article-post/1025/HOW-TO-AVOID-THE-12-MOST-COMMON-CAUSES-OF-BROADCAST-TOWER-LOSS/
...lated towers should have a static drain choke connected between the feedline a...neglect fixing the roof when it isn't raining. In the final analysis, neglect ...
https://completemarkets.com/Article/article-post/206/Telephone-Techniques/
...distractions, such as noise, wind, rain, and bugs. Warm or cool air may also e...satisfied for the lifetime of their insurance purchases.
https://completemarkets.com/Article/article-post/1029/TORNADOES-AND-THUNDERSTORMS/
... resulting from thunderstorm wind, rain, hail, and (to a lesser extent) lightn...
https://completemarkets.com/Article/article-post/2380/Five-Ways-To-Measure-Your-Agency%E2%80%99S-Sales-Culture/
...ss doesn’t depend on the weather. Rain or shine, they’ll keep finding ways to...
https://completemarkets.com/Article/article-post/133/Are-You-Wilting-Yet/
... was in Seattle, where it rained almost every day and was pretty cold...
https://completemarkets.com/Article/article-post/1883/HOW-TO-RECOGNIZE-WHO-WILL-BUY-AND-WHO-WILL-WASTE-YOUR-TIME/
...eplies, “It was looking like rain, so Weather.com gave me some insight f...r the, well, you know when it’s raining, the interstate tends to be a di...