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https://completemarkets.com/Blog/post/Insurance-Professionals-Blog/1113/68-of-online-marketers-believe-that-eNewsletters-help-achieve-business-goals/
... the top 5 reasons for using client newsletters and electronic communication (eNewsletters) were -
Retention - 78%
Engagement - 70%
Revenue Generation - 68%
Brand Awareness - 58%
New Client Acquisition - 58%
https://completemarkets.com/Blog/post/Insurance-Professionals-Blog/288/Maritime-Program-Group-announces-the-creation-of-a-new-Brokerage-Division-and-expansion-of-their-western-facilities/