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Email marketing is the grand-daddy of interactive online marketing. Email marketing has been around for more than 15 years. It is directly or indirectly related to the advent of every other interactive communication platform, including instant messaging, texting, social media, forum interaction and more. But, email marketing remains one of the hardest strategies to implement for an insurance agency (or any business for that matter). The challenges abound... Read the entire article that describes in great detail what parts of the execution cycle to outsource, provides useful tips on how to get through spam filters and where to procure content, email delivery and other important steps required to effectively market/communicate via mass email marketing.