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Effective Email Marketing for Insurance Professionals

Adrian Holloway Adrian Holloway , 2/12/2014
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Email marketing is the  grand-daddy of interactive online marketing. Email marketing has been around  for more than 15 years. It is directly or indirectly related to the advent of every  other interactive communication platform, including instant messaging, texting,  social media, forum interaction and more.
But, email marketing remains one  of the hardest strategies to implement for an insurance agency (or any business  for that matter). The challenges abound:

  1. Deliverability  – getting past spam filters and into the recipient inbox.
  2. Lack of  client/prospect email addresses.
  3. Little  knowledge on how to mine the management system for this precious information.
  4. No creative  expertise to design good email.
  5. Who is going  to write the content?
  6. How are we  going to track the campaigns? Are we getting results?

Read the entire article that describes in great detail what parts of the
execution cycle to outsource, provides useful tips on how to get through spam
filters and where to procure content, email delivery and other important steps
required to effectively market/communicate via mass email marketing.