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Social Media Marketing you say? In the Insurance Industry you say? We say, "HECK YES!" Creating and maintaining an active and effective social media presence is hard work. There are countless hours that you slave over your computer, AFTER your agency has closed its doors and turned on the batphone for late night claims. In those same 10 hours you put into stumbling around Facebook, and maybe LinkedIn, filling out the bare minimum profile requirements, Transformer Marketing can do that and more. We are the experts of social media marketing, and we pride ourselves on knowing everything Facebook, LinkedIn and Twitter has to offer. There are different aspects to each social platform. With Facebook and LinkedIn, once you create your personal profiles, you can build a company page to interact with and gain followers or people that "Like" your business. These are people that may or may not be connected to your personal profile in any way, which is a good thing! Having a company page is like having a goldmine when it comes to building a brand. The more people that connect to your company page, the more reputation you gain, the more your brand sticks out in a prospects mind when they need that great Insurance Professional. For Twitter, hash tags (#) are all the rave. Do you have a very specific target audience you are trying to reach? How about #Retirement or, #Auto possibly, #WorkersComp? You know how only 10% of the iceberg is above the water? The same goes for Twitter, most people do not realize what a full blown Twitter assault can do for their company. For more information on how to Transform your social media presence and surpass your competition, contact a Transformer Marketing Representative today! Give us a call at (909) 547-6212 or visit TransformerMarketing.com

Social Media is no longer an option, or a “nice to have.” Just as we need the lights and A/C for our office to function, every agency needs social media in order to conduct business. It’s that simple. Social Media has become a utility. You need to be where your clients and prospects are. And today, ever increasingly, that place is on social networks. Two recent articles (on liveinsurancenews.com, and propertycasualty360.com) illustrate what most of you know already: To survive in the marketplace today and remain viable in the future, every agency needs to participate in Social Media. From the PropertyCasualty360 article “The truly important takeaway … [is] the overwhelming success of 85 percent of users seeing an increase in brand awareness on social media platforms.” Visit TransformerMarketing.com today — an all-inclusive marketing platform that combines the most powerful online media channels into one focused, fully managed resource for your business — all done for you.

I have been working the last few months on quite a few projects, but one that keeps popping up is how to leverage Social Media to attract new business. Some of the tactics I've used: 1. Following an MD on Twitter. I have not had much success, b/c the only MD's using Twitter seem to be about self-promoting their book or other product(s). 2. Facebook. Have had minimal success here as well........FB advertising is not very robust so it's hard to target a specific audience. 3. Other online sites.....KevinMD.com. I've had decent success here, it seems that some of the users here are willing to discuss, but you have to be tactful, b/c this is a great site and for the most part, I only want to add my 2 cents.....which will eventually turn into a sale. What have you tried? Any tips or tricks?

We are in a sinking hole of technology, no matter how hard you fight it, you will get sucked in! Everywhere you are technology has been implemented in some fashion. Who knew places like Facebook, LinkedIn, and Twitter were going to have such a huge following?? Insurance agents spend more time and money creating "old fashion" marking plans or depend solely on referrals from current clients. How can YOU leverage Social Media Marketing in order to increase your agencies revenue? First, you must realize that these social sites are not going to give you a thousand leads in a matter of days. Just because you have 5,000 friends doesn't mean any of them want to do business with you. So what is the key to this success? A BRAND! You must brand yourself and your agency. You accomplish this by representing yourself to your clients and potential clients in a professional manner, but you have to peak their interest. Now, we aren't talking about posting obscene pictures or saying controversial things to stir the pot, but you need to be relevant! You have to make those social media people WANT to know about insurance.

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U. S. Risk Insurance Group, Inc. is a specialty lines underwriting manager and wholesale broker headquartered in Dallas, TX. Operating 11 domestic and international branches, it offers a broad range of products and services through its affiliate companies.