https://completemarkets.com/Pages/Discussion/dtopic/YVIg2PZWpUyAKKBEANNifQ/How-Can-an-Insurance-Agent-Leverage-Social-Media-Marketing/
We are in a sinking hole of technology, no matter how hard you fight it, you will get sucked in! Everywhere you are technology has been implemented in some fashion. Who knew places like Facebook, LinkedIn, and Twitter were going to have such a huge following?? Insurance agents spend more time and money creating "old fashion" marking plans or depend solely on referrals from current clients. How can YOU leverage Social Media Marketing in order to increase your agencies revenue?
First, you must realize that these social sites are not going to give you a thousand leads in a matter of days. Just because you have 5,000 friends doesn't mean any of them want to do business with you. So what is the key to this success?
A BRAND!
You must brand yourself and your agency. You accomplish this by representing yourself to your clients and potential clients in a professional manner, but you have to peak their interest. Now, we aren't talking about posting obscene pictures or saying controversial things to stir the pot, but you need to be relevant! You have to make those social media people WANT to know about insurance.
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