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If you hired Steve Jobs to help you develop a Sales Culture, what would he do? First, he'd analyze the problem: 1. Too many producers aren't motivated, aren't prospecting, aren't selling. 2. Prospect management is weak, we don't know what people are working on, can't really project pipeline. 3. Producers are effectively differentiating themselves, too much 'me too' stuff like "better people, better service, better carrier relationships". 4. Sales Meetings are virtual liars clubs, not getting deep enough on an account to know if there is a strategy or not. Build a relationship, better price and better coverage is not a strategy. 5. Competitive information, it's here, you just can't find it. "we have 5-10 competitors, but none of their proposals at hand, no list of their producers, no personal characteristics, we don't know who we beat and who beats us." 6. And, when a competitor agency get's bought, we don't have an attack list. When a competitor agent get's fired or retires, we don't have an attack list. 7. We talk referrals, but can't back it up with a system. Everyone of our producers have at least 10-20 clients that would introduce them, and we don't have the tools to lead them or manage them. 8. We are good at cross-selling and could be a lot better. It's takes the IT department to run me a report on cross-sell opportunities, and by the time I get it, it's out dated. 9. Our new producer pipeline is empty. We are not recruiting, we need to improve our hiring process, our onboarding process, and we need to set high expectations and train and mentor our new producers to get there fast. 10. We don't have a culture of accountability, as a result, 20% of our producers produce, and 80% barely do. If that sounds anything like your agency and you have a desire to change it, click here: www.thewedge.net/iwin-growth-system/

...roperty owners, contractors, and developers during construction projects. Whet...lcome submissions from contractors, developers, and property owners. What prop...