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R.I.P: Retire In Place

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AlDiamond1
R.I.P: RETIRE IN PLACE by Al Diamond Dont let a Retire in Place owner or employee sabotage agency perpetuation. Much of our work at Agency Consulting Group, I...

Reaching Your Audience: Discovering A Pr Campaign

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REACHING YOUR AUDIENCE: DISCOVERING A PR CAMPAIGN THAT WORKS by Michael Maynard One of the goals of any advertising campaign is to grab the hearts of the audience and hold on until...

Reduce Hard Market ‘Productivity Stress'

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REDUCE HARD MARKET lsquo;PRODUCTIVITY STRESS' by Chris Burand One great advantage of difficult situations is that if you...

Referrals: Go From A 'Me' To A 'We' Process

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REFERRALS: GO FROM A 'ME' TO A 'WE' PROCESS by Bill Cates For many years, the referral process has been taught as a...

Referrals: Let’S Talk ‘Book’ Value

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REFERRALS: LETS TALK lsquo;BOOK VALUE by Gil Simonds In the last article, after talking about how to avoid getting referrals that were less than desirable, I noted that...

Relationship Branding: Fulfill The Promise Of Your Brand

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RELATIONSHIP BRANDING: FULFILL THE PROMISE OF YOUR BRAND by Patricia Berry Although the basic idea of your brand mi...

Secrets Of Marketing In A Hard Market

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If your marketing strategy hasn't changed in the past several years, it might be time to consider it. In this document, Jack Fries gives you seven tips for marketing more effectively in a hard market.

Secrets Of The Successful: Focus And Commitment

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AlDiamond1
SECRETS OF THE SUCCESSFUL: FOCUS AND COMMITMENT by Al Diamond The IIABA publishes an excellent Best Practices study that prov...

Selling Strategies: How To Be The Lead Dog In Sales

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SELLING STRATEGIES: HOW TO BE THE LEAD DOG IN SALES by Emily Huling 'How does she do it?' 'Do you think he'd share his secret?' 'I hear her name all over town.' 'He ...

Selling Your Agency: Asset Vs Stock Sale

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SELLING YOUR AGENCY: ASSET vs STOCK SALE by Gary Jacobson, JD, and Larry Morrison, CMA, CLU, ChFC Which type of sale is right for your agency? INTRODUCTION: Most ag...

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