When it comes to marketing, the insurance industry can face a lot of challenges. The landscape of the insurance business has undergone several changes in the past couple of decades. These changes are mostly due to the rise in internet startups selling insurance.

There are days when working in the insurance industry can feel a bit overwhelming, to say the least. This is especially true when insurance buyers that ultimately become your clients are applying for coverage that they are not necessarily a good fit for, yet believe they are.

Sustainable earnings are the 'bottom line' of agency value. It's important for agency owners to...

The old marketplace selection process is futile. There simply aren’t enough carriers to go around, it’s not in the client’s best interests, and it doesn’t allow a firm to differentiate itself. To make matters worse, the average hit ratio is a whopping 15%! Rob Ekern recommends (and explains) the Brokerage Selection Process for developing and retaining revenue.

This four-part article offers a step-by-step, comprehensive plan for growing your agency’s business.

This four-part article offers a step-by-step, comprehensive plan for growing your agency’s business.

The Business Development Plan - Part 3 Of 4

This four-part article offers a step-by-step, comprehensive plan for growing your agency’s business.

Most P/C agencies that start a brand-new Life department are going to start by selling Personal Life policies-and well they should. Concepts in Personal Life insurance are for the most part easier to grasp.

THE CAJUN COYOTE: FROM PREY TO PREDATOR By Mike Manes With your competition evolving from day to day, so must your approach to marketing. WARNING: READ AT YOUR OWN RISK! Thi...