CompleteMarkets Editor

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The Art Of Sales Referrals

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THE ART OF SALES REFERRALS Patricia A. Berry The top sales technique for acquiring new business does not involve your sales force! Yes, you heard right. If youre not doing referral...

The Balance Sheet Does Matter!

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THE BALANCE SHEET DOES MATTER! by Chris...

The Balance Sheet Does Matter!

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THE BALANCE SHEET DOES MATTER! by Chris Burand Chris Burand explains why a balance sheet definitely matters in an agency sale. The degree to which it matters depends on the quality of t...

The Benefits Of Cross-Selling Employee Benefits

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THE BENEFITS OF CROSS-SELLING EMPLOYEE BENEFITS by Rob Ekern Adding Employee Benefits offers a great way to strengthen relationships with Commercial Lines accounts, while d...

The Benefits Of Forming Your Own Premium Finance Company

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THE BENEFITS OF FORMING YOUR OWN PREMIUM FINANCE COMPANY by Chris Farfaras Creating an in-house finance company allows ag...

The Benefits Of Having A Life Book - A Case History

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THE BENEFITS OF HAVING A LIFE BOOK A CASE HISTORY This is a true story. A P/C agency owner sold his agency to a buyer who was not interested in, nor equipped to handle, the Life business. (Too b...

The best advice you can get before buying insurance coverage

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It can be overwhelming to consider all your insurance coverage options, because there are so many of them out there. You will likely get a lot of advice as you sift through all your options, and not all that advice will be worth listening to. So, it becomes important to know how to tell the difference between important and not-so-helpful advice.

The Best Marketing Practices and Tools for Insurance Businesses

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When it comes to marketing, the insurance industry can face a lot of challenges. The landscape of the insurance business has undergone several changes in the past couple of decades. These changes are mostly due to the rise in internet startups selling insurance.

There are days when working in the insurance industry can feel a bit overwhelming, to say the least. This is especially true when insurance buyers that ultimately become your clients are applying for coverage that they are not necessarily a good fit for, yet believe they are.

The Bottom Line On Agency Value

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Sustainable earnings are the 'bottom line' of agency value. It's important for agency owners to...

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