Broad Form Products Insurance

Broad Form Products Insurance is a type of liability insurance that provides coverage for claims arising from the use of a company's products. This type of insurance typically covers damages or injuries caused by a product sold or manufactured by the insured business.  It is designed to protect businesses from financial losses resulting from lawsuits related to:

  • Product defects
  • Malfunctions, or
  • Other issues

Businesses in various industries, such as manufacturing, retail, and distribution, may opt for this policy to mitigate the financial risks associated with product-related liabilities.

In many cases, having Product Liability Insurance is considered essential and it is widely recognized as a foundational and crucial type of insurance coverage for companies involved in manufacturing, distributing, or selling goods.

However, for businesses facing diverse or unique product-related risks, or those seeking more comprehensive coverage, Broad Form Products Insurance can be a valuable addition.

This policy may cover various types of harm or claims associated with product usage beyond traditional bodily injury or property damage. Here are some examples:

  • Financial Loss: If a product malfunctions and causes financial loss to a consumer or business, Broad Form Products Insurance may provide coverage for resulting claims or lawsuits.  

For example, if a software product fails to perform as promised, leading to financial losses for the user, the insurance could cover legal expenses and settlements.

  • Loss of Use: In cases where a defective product renders another piece of equipment or property unusable, resulting in financial losses or inconvenience, this policy may cover claims for loss of use.

For instance, if a manufacturing machine malfunctions and causes a production line to shut down, resulting in lost revenue, the insurance could help mitigate these losses.

  • Consequential Damages: This refers to indirect damages resulting from the failure of a product.  For example, if a defective component in an appliance causes a fire, resulting in damage to a customer's home and belongings, Broad Form Products Insurance may cover not only the property damage but also additional costs such as temporary accommodation or loss of personal items.
  • Advertising Injury: Insurance may also extend coverage to claims of advertising injury related to the promotion or marketing of the insured products.  This could include allegations of defamation, copyright infringement, or misleading advertising that result in financial harm to third parties.
  • Manufacturing Errors or Design Defects: While Product Liability Insurance typically covers claims arising from manufacturing defects, Broad Form Products Insurance may also extend coverage to design defects. This means it could cover claims related to flaws or deficiencies in the design of a product that render it unsafe or unfit for its intended purpose.
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Let ABERDEEN assist your marketing and sales efforts on a wide range of accounts that include amusement devices, car, truck & motorcycle dealers, chemical applicators, environmental consultants & contractors, EPLi, equipment floater, fire sup...
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