DIVING INTO INTERNET MARKETING by Steve Anderson Consumers' buying and shopping habits have changed. Think about what you do when you're thinking of buying a new product or service. For...

EMPHASIZE LOSS CONTROL Dear (Customer Name): If you read the newspapers, you know the problems that most business owners are having obtaining affordable insurance. It's a problem...

Looking to start a business? There's no denying that filling in demand with service and turning a single idea into an entire company can be fantastic, though it can also be a nerve-wracking experience for the unprepared. However, it does not help that most startups are run by inexperienced company owners who are somehow expected to compete with the best in their chosen industry.

FLESHING OUT PRESENT ACCOUNTS THANK YOU FOR YOUR INSURANCE BUSINESS! Dear (Customer Name): Perhaps we don't say it often enough, but we sincerely appreciate serving you. As independent insurance ...

FULL ACCOUNT SELLING WE VALUE YOUR BUSINESS Dear (Customer Name), (Your Agency Name) is proud to have you as a customer. You've been with us for many years, and we've enjoyed w...

HOW TO LOSE MARKET SHARE TO THE COMPETITION by Jack Burke This is intended to be a wake-up call for some insurance companies and all independent insurance agencies. The world of business ...

INSURANCE REVIEW OFFER Dear (Customer Name): How long has it been since you had your Homeowners, Life, and Auto insurance reviewed? Every day someone suffers a loss and dis...

LOSS CONTROL SERVICES LETTER Use this letter to prospect for offering loss control services. Dear CUSTOMER NAME: If you read the newspapers, you know the problems that most...

MANAGING SMALL COMMERCIAL ACCOUNTS by Cindy Brady, CIC In many agencies, 'small' Commercial accounts get over-serviced while larger accounts are under-serviced because both are treated the same. S...

MARKETING WITH PEANUTS by Pamela Grieman Some agents spend a lot of money to include expensive gifts with their direct-mail packages. Not Da...