A QUICK AND EASY WEB MARKETING PLAN by Jack Fries Whether youre planning or upgrading your Web site, these proven principles can help. Web surfing is a fast-paced sport. ...

BASIC WEB SITE SEO TIP by Steve Anderson Here are a few basic search engine optimization (SEO) tips that can help your agency Web site become more visible to t search engines and benefit ...

Independent Agency System carriers that rank high on the Gomez insurance Web site index probably congratulate themselves on their achievement - the result of hard work, creativity, and spending in the nine or ten-digit range. But what if these high-ranking carriers are scoring well in the wrong game?

Suppose Gomez and other Web ranking services have no idea what they’re talking about? What if they base their evaluation criteria on an implicit misunderstanding of the insurance business? What if "winning" means embracing a bankrupt business strategy?

Open the way to sales success with these three keys to interacting with prospects.

ENHANCE YOUR AGENCY'S WEB SITE! by Steve Brightbill In the impersonal marketing environment of the Internet, injecting your agency's personality into your Web site enhances you...

MAXIMIZE YOUR INTERNET PRESENCE! by Steve Anderson In an earlier article, I introduced the concept of Internet presence. To refresh your memory, heres what I said: For pas...

ONE-MINUTE WEB ADVICE by Jack Fries Your Web site is the first thing that many people will ever discover about your business. In this document, Jack Fries tells you how to make ...

Check out these proven ways to attract visitors to your site, keep them there, and get them to return.
Turn your agency Web site into a powerful marketing tool by making it easy to find and offering users value-added services and products. These techniques can help you do the job:

YOUR WEB STRATEGY MUST CHANGE by Steve Anderson Go to your agencys Web site and look at the home page. Put yourself in the mind of a random person who doesnt know your agenc...