CORPORATE BRANDING: HOW TO STAY ORIGINAL WITHOUT LOSING YOUR IDENTITY by Varnell Del Vecchio Unfortunately, no matter where you look, there's an abundance of communication vehicles suffe...

The growth of E-commerce is driving a fundamental change in selling mentality.
E-commerce changes selling. Driven by E-commerce, a fundamental and far-reaching change is taking place in professional selling. The salesperson who’s emerging might well be known as a “customer evangelist.”
Apple Computer and other companies employ evangelists as enthusiastic representatives of their best interests. Taking that imagery a step further, customers will enjoy the benefits of doing business with a new type of sales rep.