Every company faces crises that have the potential for doing serious damage to its reputation, image, and/or financial stability. Events that might’ve been minor or even unnoticed a few years ago could now wind up on the evening news or on page one of the newspaper. While some incidents are insignificant, others can be devastating. Yet when they occur it’s often difficult, if not impossible, to know whether the problem will evaporate or escalate, blow over or boomerang.

CROSS-SELL LETTER Dear (Customer Name), We have enjoyed the privilege of handling your Auto insurance and wanted to write about why we hope you'll consider using our agency for your Homeowners cove...

FINDING AGENCY PERSONNEL by John Caswell 'Good help is hard to find.' That old adage has never seemed more true, given the increasing difficulty employers are experiencing when looking to fill an ...

Six questions every company should consider in their hiring process.
Companies today face the same daunting problem that confounds so many job seekers: The high hurdle of transferable experience.
Whether it’s an individual attempting to get a job or a company trying to break into a new market, both face the difficulty of having someone recognize the value of their knowledge and experience, even though these qualities might not be directly related to a new field or industry. Although applicants offer experience, a proven track record, and skills that are an ideal match for a particular position, they’re passed over. Why? The individual has worked in a different field.

Use these seven principles to stay ahead of the pack in any market.
Most businesses fail to achieve their potential because of faulty thinking — which happens when business executives, owners, and managers don’t like news that runs contrary to the pictures inside their heads.

Even though marketing is a well-established concept in business, committing...

TERRORISM: COPING WITH CATASTROPHE by Doug Henderson In this document, Doug Henderson provides a checklist of precautionary measures you can take to minimize your losses in the event o...

TRADE SHOWS CAN BE PROFITABLE TRADE SHOWS MORE PROFITABLE THAN AGENCIES MAY IMAGINE Many agency owners see trade shows as expensive and frivolous events that benefit the show's organizers more ...