No matter what their size, many businesses use most of their available energy just keeping things running on a day-to-day basis.
Unfortunately, there seldom seems to be much time for those tasks that can have a profound effect on a company's future, such as communicating the company's message and projecting its image.

A RELATIONSHIP AUDIT by Michael Manes Before the agency marriage, both parties need to answer these questions. The article was thought provoking...

CORPORATE BRANDING: HOW TO STAY ORIGINAL WITHOUT LOSING YOUR IDENTITY by Varnell Del Vecchio Unfortunately, no matter where you look, there's an abundance of communication vehicles suffe...

CUSTOMER SERVICE: REALITY CHECK by Mike Manes Mike Manes presents a series of episodes that he observed in a single week while visiting his mother-in-law during a rece...

Times have certainly changed. It wasn’t so long ago that you could open your doors and find a steady stream of customers ready to buy whatever you offered them. If they liked your company, they were loyal 'customers for life.'

FUTURE SHOCK: THE NEED FOR AGENCY PERPETUATION by Carol Hammes Very few independent agencies in this country have a written perpetuation plan. In fact, most owners have not even pro...

HOW MUCH CAN YOU RELY ON YOUR CONSULTANT'S LAWYER? by Gary Lawson, JD, LLM, Bruce Campbell, JD, and Gavin Kahn, Esq. A common practice in business today is for comp...

Six reasons why mergers and acquisitions fail.

Few business transactions pack the high-stakes potential of a merger or acquisition. Done well, the deal can help an agency attain new levels of prosperity. Done poorly, it can be crippling.

We all know that doing business today is differs dramatically from even a few years ago. In spite of what might seem so obvious, many of us keep clinging to a familiar past with nothing less than stubborn tenacity. Although it’s easy to spot others who have fallen behind, it takes almost desperate determination to drown out the noxious notion that we might be out of sync.

THE lsquo;IM NOT A COMPUTER PERSON AGENCY OWNER by Jack Burke Anyone in a leadership position walks a fine line everyday, balancing the needs of clients and emplo...