But, this article is about the fundamentals of marketing and communications for an insurance agency (or any consumer facing business's marketing). In my opinion, if you can stick to nurturing these fundamentals regularly, then all the advanced and future enhancements will come naturally. It doesn't matter whether the role you play in the agency is Principal, Producer, CSR, Admin or any customer facing role, in more ways than one, these fundamentals should apply to you.

Whether you watch the Super Bowl for the competitive drama or just for the commercials, Kevin Stipe asks you to consider these three similarities in strategy between championship caliber football teams and Best Practices insurance agencies.