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Articles tagged with doesn
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AUTO DEALERS - 'CAR MODELS COME AND GO' Dear (Customer Name): Car models come and go. Each year brings in new models and new, improved options. But what about your insurance? Does your insurance p...
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BEWARE THE OUTDATED SHAREHOLDERS AGREEMENT by Angela Bemiss and Kevin Stipe Published statistics suggest that the damage and personal injury caused by home fires is signifi...
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BONUS/COMPENSATION PLANS: PART TWO by Jack Fries Do you provide your employees with a year-end bonus? Do you want the bonus to mean something to your key employees? This document by Jack ...
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BREAKING THE SUCCESS BARRIER by Kenneth Davis An invisible barrier is holding you back. It's the reason why many of us aren't achieving the goals we set for ourselves. It has been constructed bric...
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CAMPAIGN MASS MAILER Dear (Customer Name): WE'RE ACTIVE, NOT REACTIVE Your insurance premium must be due - you've heard from your insurance agent. Is this your experience with insuranc...
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CAUSE-RELATED MARKETING: BOLSTER YOUR IMAGE BOLSTER IMAGE WITH PROSPECTS AND CUSTOMERS Pepsi Cola spends millions of dollars on television advertising to burn that image into the minds of so...
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When communicating your message, don't let familiarity breed indifference...
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There are still those who believe that something will stick if you toss enough stuff against the wall. John Graham believes that we fail to ask ourselves the right question, the one that defines the marketing and sales mission.
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CONSULTANTS: ARE THEY USEFUL? by Chris Burand Consultants, when properly used, can be a great benefit to your agency. As a resource with varied agency experiences, as ...
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CONTINGENCIES: WHAT'S ALL THE HULLABALOO? by Rob Ekern The contingencies controversy can give agents a competitive advantage. If I had a thousand dollars for every pound of pape...